You Practice Medicine.
I Build Your Authority.
A done-for-you content and patient acquisition system, built and run personally by the strategist behind 30M+ followers generated for physicians. Starting at $3,500 USD/month.
90 days, then month-to-month · [email protected]
Real Physicians. Real Growth.
Also trusted by Dr. Jason Fung

"Sunny understands how to help busy doctors grow online in a way that's actually sustainable."
35,000 → 100,000+ Instagram followers.
Dr. Domenick Sportelli, DO
"In less than 90 days, I've added almost 100,000 followers — I didn't think that was possible."
Metabolic Health Expert & Founder
"Sunny Hayre — Thank you for helping us grow digital, stepping in when I really need it, and taking massive action to help move the mission forward."
Published acknowledgment — not an endorsement of AuthorityMD.
The Founder13 Years Studying What Makes Doctors Get Noticed
I don't practice medicine. My expertise is building audiences and translating that experience into a system physicians can use without compromising their credibility.
Choose Your Engine
Starting at $3,500 USD/month · 90 days, then month-to-month
A consistent social presence that builds trust and authority — without you becoming a content creator.
- Scripting
- Posting
- Editing
- Social strategy
- 20 posts/month
Authority plus the acquisition system that turns attention into patient opportunities.
- Everything in Authority Engine
- Lead magnet launch
- Acquisition strategy
- Meta ad scripting and ad management
- DM automation setup
Both tiers start at these rates for a 90-day initial engagement, then continue month-to-month with no long-term lock-in.
Not Ready for Done-For-You?
The AuthorityMD Playbook is the same system, packaged for you to run on your own.
- The full AuthorityMD playbook, hooks, templates & prompts
- The 30-Minute Recording System & 90-Day Launch Protocol
- Immediate digital access · 30-day money-back guarantee
What AuthorityMD Customers Are Saying

"AuthorityMD is the roadmap we wish we had when we started. It shows physicians exactly how to position themselves, what content to create, and how to build real authority online — without trying to become influencers."

Filmed and posted in under 10 minutes, by a doctor still in full-time practice. 293K views and 94.6K accounts reached.

"I posted my first Reel after using AuthorityMD and it reached 2,000+ views. My previous posts were only getting between 20 and 50 views. Amazing!"
"I started seeing growth almost immediately."
I implemented the positioning and content frameworks and started seeing my Instagram grow almost right away.
"Finally, a strategy built specifically for doctors."
This playbook broke everything down into simple, actionable steps. It feels like it was written by someone who actually understands physicians.
"Worth every dollar."
The positioning section alone completely changed how I think about creating content.
"Clear. Practical. No fluff."
AuthorityMD gets straight to the point and gives you practical frameworks you can implement immediately.
Names withheld to protect customer privacy.
Frequently Asked Questions
What's the difference between the Playbook and the 90-day engagement?
The $97 Playbook is the self-guided version — you implement the system yourself. The 90-day engagement is done-for-you: I build and run it for your practice, on either the Authority Engine or Patient Engine tier.
How do I apply for the 90-day engagement?
Email [email protected] with the tier you're interested in and a bit about your practice. Every inquiry is reviewed personally before we get on a call.
Will this work for my medical specialty?
Yes — the system adapts to your specialty, credentials and scope of practice, whether you're an MD, DO, NP or PA.
What is the Playbook's refund policy?
You can request a refund within 30 days, no questions asked. Email [email protected].
Ready to Stop Guessing What to Post?
Email [email protected] to apply for the 90-day engagement, or start with the $97 self-guided Playbook.